We decided it was time to get people talking and break the last taboo; poo. Gut health drink YayDay needed something eye-catching to launch their product on the streets of New York and online.

So we took to the streets with unmissable OOH that couldn’t help but get the conversation flowing, combined with IG and TikTok on street interviews and fun digital media, all in aid of making people have a good morning movement. Happy poo, happy you!