LET’S GET BACK ON TRACK

In 2020, Covid forced the entire nation to a standstill. Lockdowns, firebreaks, and the new normal of working from home in your pyjamas. But when it was time to emerge from our homes, National Rail needed to get people up and out into the world again, and onto the trains.

We helped create a 360 campaign encapsulating the feeling of getting back to those moments, from being allowed to see friends, finally visit your loved ones, and even getting back to the office. Capturing the zeitgeist of a nation, the campaign led to a surge in ticket purchases.

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