In America, UNICEF wanted their brand to feel less like a charity, and more like a collective. A group of people around the world who all want to help children. Our task was to continue the We Won’t Stop campaign, whilst inspiring people to join a cause even bigger than UNICEF.

Through mix of archive and shot footage, and a voiceover from American actress Téa Leoni, we created the call to action which is already at 1M on youtube.